PHOENIX — Planners of a 300-acre rock and roll theme park believe people are willing to drive to Eloy, brave the Arizona heat — and pay money — to board the Grand Funk Railroad, drive scale model Little Deuce Coupe 50s and 60s sports cars, get wet on the Hotel California flume ride, and buy a burger in the Haight-Ashbury restaurant district.
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That would permit this new level of government to float its own bonds to both repay initial investors who would have to first put up at least $100 million, and borrow additional cash to expand the park beyond its initial $600 million price tag.
The reason is purely financial: These bonds carry much lower interest rates than borrowing on the open market, at least in part because the bondholders are not required to pay taxes on the interest. The bondholders would be paid off through the district’s ability to levy a special sales tax of up to 9 percent on everything that occurs in the park, scheduled to open in 2012, from admission fees and restaurants to retail shops and a hotel, on top of any state or city sales taxes.
Peter Alexander, a consultant who has worked for Disney and Universal Studios, said his figures show there will be enough visitors, both from Arizona and elsewhere, to generate sufficient money to pay off those bonds. Investors will have to believe his figures to be willing to provide the up-front money to make the project a reality: The bonds are set up so they can be repaid solely from the revenues of the park, with no obligation on taxpayers to make up the difference.
The concept, being pushed largely by Phoenix native Marty West, already has been endorsed by several lawmakers. “I think it’s something that has a lot of potential to bring in jobs, to bring in more tourism and really help things go out here,’’ said Senate Majority Leader Thayer Verschoor, R-Gilbert.
He called the idea of a theme park “long overdue.’’ And Rep. John Nelson, R-Glendale, said it makes sense. “If it works, they make money, we make money and a lot of people have a lot of fun,’’ he said. “If it doesn’t, it’s ‘no harm, no foul.’ ‘’
Alexander said there are more than 5.9 million Arizonans with the finances to go to such a theme park — and pay the $60-a-day adult admission fee — as well as 16.6 million visitors who are here as tourists and not on business trips. Using Seaworld and Bush Gardens as benchmarks, he said this kind of facility would attract 27 percent of that total, or about six million people per year, about the same as Universal Studios in Florida, “which is pretty good.’’
He also said the location, next to the Eloy Municipal Airport, is ideal because of its proximity to Interstate 10 and the visitors who could drive there from the state’s two major metropolitan areas.
Alexander said the Arizona summer heat, which this year included a record number of 100-plus degree days, is not a deterrent to a park where the rides are outside and there’s even an outdoor amphitheater.
He argued the “heat index’’ here — how warm it feels — is no worse in the summer than Orlando where Disney and Universal World have theme parks. And he said design features ranging from misting to canopies, will help.
Other features range from an artifical Mount Rushmore with the faces of rock and roll idols to a themed hotel. Publicist Jason Rose said as good as the financial prospects are, the park won’t be built unless West can get legislative permission to create the special taxing district. “It’s the cost of money,’’ Rose said, with borrowing through government bonds less expensive than on the open market.
Alexander said what West wants to build is not unique: A similar theme park is under construction in Myrtle Beach, S.C., and scheduled to open next year. Gov. Janet Napolitano has not seen this new measure. But if history is an indication, she likely would go along: She signed the original original 2005 legislation designed to help finance what was supposed to be a 1,000-acre theme park near Williams and a 60-acre park in west Phoenix. So far, though, neither has been built.





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Trevor Murdoch wrote on Nov 9, 2007 8:34 AM: