What will you find?
You may have noticed that Cochise College advertising this year asks the question “What will you find?” The theme features an array of students and a magnifying glass that encourages close examination, and it has appeared on everything from a kiosk at The Mall at Sierra Vista and a monthly high school mailer to radio ads and print publications. The beauty of this campaign is that it allows for a wide variety of interpretations on the part of both the viewer and the institution.